ConvertKit Review (2022): Pricing, Pros, Cons & Features

Apr 18, 2022

ConvertKit -

ConvertKit is an email service provider (ESP) that is beneficial to everyone, from solopreneurs to established online businesses. However, the platform's features are geared specifically toward online creators.

ConvertKit enables you to send emails directly to email subscribers, such as broadcast emails or an autoresponder email campaign.

Furthermore, ConvertKit includes a landing page builder to assist you in selling your products and services; a very cool feature!

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ConvertKit features -

ConvertKit has a fantastic set of features. It has an excellent autoresponder, subscriber management, and form-building capabilities. One area where it falls short is in its email editor.

There is no option to create an email from the menu. Instead, you must select either the Broadcast (which sends a single email) or the Sequences option (which lets you send a string of related emails).

This is a major oversight because creating an appealing email is the foundation of a successful campaign, so you will only be able to create a very simple email unless you have design and coding resources.

Email Editor

First, let's get the bad news out of the way. ConvertKit's email editor is a huge letdown. Given that they were able to create outstanding features for other aspects of creating and managing email marketing campaigns, it's surprising that the company didn't put more effort into the email editor.

There are only a few email and newsletter templates available, and the editing options are limited.

You can change the background and content color, font, button color, and style. You must copy and paste a snippet of code to personalize the subject line.

There are no options for previewing, spam-checking, or spell-checking.

ConvertKit simple email template creator

ConvertKit only includes a few very basic templates. Source: ConvertKit software.

Subscriber Management -

ConvertKit uses email tags to manage subscribers rather than lists (the term ConvertKit uses for contacts). You can specify the tags (for example, subscribers imported on November 1st) and assign as many tags to a subscriber as you want.

You can choose which autoresponders, forms, and tags to add subscribers to when you add them. ConvertKit also allows you to import subscribers from another email marketing service provider.

ConvertKit is heavily focused on analytics, and this extends to subscribers. It monitors key subscriber metrics such as

New subscribers
Total subscribers
Average open rate
Average click rate

ConvertKit analytics report bar chart of email subscribers

ConvertKit produces focused reports, such as this one based on subscriber activity. Source: ConvertKit software.

If you have an online store, you can also get granular reports on purchase metrics, which include all of the products your subscribers have purchased as well as the channels they used to get to the point of purchase.

Segmentation -

Knowing how to segment your customers is essential if you want to deliver personalized content to specific audiences. ConvertKit allows you to create segments with as many conditions as you want, excluding and including customers based on these criteria.

Conditions that you can impose include:

Location
Date of Subscription
Purchase habits

ConvertKit allows you to apply multiple conditions to create segments. Source: ConvertKit software.

Forms and landing pages

ConvertKit's landing page and form-building functionality are excellent. It's also presented in a stunning user interface, just like the rest of its features.

ConvertKit includes a slew of advanced features in addition to templates and standard design editing options (color, font, background, text size, and so on).

These include:

When a customer fills out a form, you have the option of taking one of several actions.

Automatically sending an incentive email to new subscribers.
Changing the information displayed to returning visitors
Changing the text in search results and on social media

ConvertKit provides tons of advanced form building options. Source: ConvertKit software.

The built-in forms and landing page reports show you the visitors, subscribers, and subsequent conversion rate, which gives you the insight to know if you need to make changes.

And if you don’t have a website, don’t worry, as ConvertKit hosts the landing page for you on its server and domain.

Don't worry if you don't have a website; ConvertKit will host the landing page for you on its server and domain.

Autoresponders

Autoresponders are email sequences that are sent automatically when a customer takes a specific action or when another condition is met, such as three days have passed since your last email.

ConvertKit makes it simple to create complex autoresponders. The condition, action, or event must be chosen first. This includes the following:

New Subscribes are being added and tagged.
Completing a form
Getting a Product
ConvertKit autoresponder builder

Convertkit makes it very simple to create autoresponders.

ConvertKit makes the process of creating autoresponders very easy. Source: ConvertKit software.

ConvertKit also provides automation templates that you can use if you are unsure of which steps to take to achieve your goal. These templates are as follows:

Launch a product by hosting a webinar.
Follow up with customers who haven't purchased Newsletters that are optimized to be sent at the times when customers are most likely to open them

ConvertKit Pricing -

ConvertKit offers three plans: free, creator, and creator pro.

Convertkit pricing

ConvertKit FREE Plan

Yes, you read that correctly:

ConvertKit has finally introduced a free plan (with unlimited emails to up to 1,000 recipients)!

Among the features are:

You can manage up to 1,000 subscribers.
There are no limits to the number of opt-in forms and landing pages that can be created.
Send out email newsletters
Offer digital products, assets, and subscriptions for sale.
Basic email assistance

ConvertKit Creator Plan

The Creator Plan is the middle-of-the-pack solution that most small-to-medium online businesses will select.

With the Creator Plan, pricing starts at $29 per month ($25 per month when billed yearly) for up to 1000 subscribers.

The Creator Plan includes everything from the Free Plan Plus:

Free migration from another Email Service Provider
Visual automation funnels
Automated sequences
Priority email support

ConvertKit Creator Pro Plan

The Creator Pro Plan is best suited for organizations that require advanced functionality and premium support, such as large businesses or enterprises.

Pricing for the Creator Pro Plan starts at $59 per month ($50 per month when billed annually) for up to 1000 subscribers.

The Creator Pro Plan includes everything from the Free plan and Creator Plan, as well as the following.

Social media custom audiences
A newsletter referral system
Subscriber engagement scoring
Advanced deliverability reporting
Premium email support

ConvertKit Pros and Cons:

Before you make a decision, let's go over the pros and cons of ConvertKit.

Pros:

Provide more than 90 integrations with third-party applications.
Dynamic email enables powerful campaign personalization in email marketing.
You are only charged for unique subscribers; duplicate subscribers have no effect on your quota.

Cons:

ConvertKit lacks drag-and-drop functionality, making it difficult to work with.
Smaller template customization options may force you to use HTML to change designs.
Fewer customizations for inactive subscribers tag, making it hard to design campaigns for this particular segment.

Notes: Reading this post indicates that it will be extremely beneficial to you.

FAQs -

The following are some frequently asked questions about the ConvertKit email marketing platform.

Who Is ConvertKit Right For?

So, do you fall into any of the categories listed below, as it is ideal for:

Leaders.
Bloggers.
Creators of online content.
Creators of courses
Publishers of videos (like YouTubers).
Owners of small businesses (both online and offline).

And, of course, anyone looking to grow their email list and increase their sales.

What is ConvertKit?

Yes, Convertkit is far superior to Mailchimp in many ways. Most importantly, ConvertKit employs Tags rather than lists, so any duplicate subscribers will be counted as only one.

Mailchimp, on the other hand, treats each subscriber who is registered in multiple lists as a separate contact (which also adds more burden to your billing and difficult to manage such duplicate contacts).

Is ConvertKit a CRM?

ConvertKit was designed solely as an email marketing automation software, with no CRM included. However, it does provide seamless integrations with CRMs such as Zero BS CRM.

When was ConvertKit founded?

Nathan Barry founded ConvertKit in 2013 as an email marketing platform for online creators such as bloggers, SEOs, writers, and others.

How long does the ConvertKit free trial last?

ConvertKit is currently offering a 14-day free trial of their "Complete" plan, which you can get here.

Which is the most effective email marketing platform?

Here are a few of the most effective email marketing platforms.

ConvertKit (excellent for bloggers, with a free plan that allows you to manage up to 1000 contacts)
GetResponse
Drip (expensive but worthwhile) Mailchimp (great for beginners as their free plan allows up to 2000 contacts)

What is the price of ConvertKit?

ConvertKit has Three plans available.

One is a free plan that can be used to manage up to 1000
With the Creator Plan, pricing starts at $29 per month ($25 per month when billed yearly) for up to 1000 subscribers.
Pricing for the Creator Pro Plan starts at $59 per month ($50 per month when billed annually) for up to 1000 subscribers.

How to cancel the Convertkit account?

ConvertKit has a 30-day refund policy, so if you cancel within 30 days of purchasing their plan, you will receive a full refund.

Is there a landing page in ConvertKit?

Yes, ConvertKit provides a free landing page builder that allows you to create beautiful landing pages without knowing any code. It also integrates seamlessly with Unsplash, where you can find and use over 100,000 royalty-free images. All of their landing page templates are mobile-friendly.

Does ConvertKit have an app?

No, it does not have a dedicated app for smartphones such as Android or iPhones. However, it does have a desktop app (also known as a dashboard), which you will use after logging into your ConvertKit account.

Is it possible to make money with ConvertKit?

Yes, you can use ConvertKit to build and grow your email list before monetizing it through various methods such as product selling, course selling, affiliate product selling, consulting, and so on.

This feature is available on the free plan. You will simply be charged a transactional fee of 3.5%+30c when you start selling products.

Loving our ConvertKit review and convinced to try ConvertKit to build and grow your Email List? Click on this special link to sign up for ConvertKit's 14-day free trial and visit their Pricing page.

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